Three prices

When I saw (on Twitter, of course) that Mike Nichols had died, I thought of this sketch. Which isn’t surprising—I think of it often.

Jack Paar introduces it as an indictment of the funeral business—his mention of Jessica Mitford was a reference to the first edition of her The American Way of Death—and it certainly is that, but it’s also a sly poke at the three-tier pricing model lots of retailers use to get you “buy up.”

The low end of Apple’s current 16/64/128 GB storage option for the iPhone and iPad is the equivalent of “two men who… do God knows what with him.” Like Mike Nichols, we go for the one in the middle.